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KMID : 1011420170220040377
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Journal of Korean Ophthalmic Optics Society
2017 Volume.22 No. 4 p.377 ~ p.385
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A Study on the Satisfaction of the Frame Materials
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Choi Kyeong-Seo
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Abstract
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Purpose: We investigated the satisfaction of wearer about the material of glasses frame which is a tool of visual correction and a fashion item in order to use it as basic data in marketing and fitting.
Methods: A questionnaire survey was conducted on the satisfaction of plastic and metal glasses frames for 20‘s and 30’s male and female students. Frequency analysis, X2 test, and independent t-test were conducted.
Results: Among the respondents, 32.7% showed the tendency to follow the fashion trend, and 12.5% showed the tendency not to follow the trend. The reasons for the replacement of glasses were eyesight change (33.6%), glasses' damage (27.9%), old design (18.9%) and so on. The glasses' material used currently is was 50.5% of metal and 25.7% of plastic, showing that metal frames were used more than plastic frames. The reasons for choosing such glasses frames were ‘suitable for face type’ (33.3%), fashion trend (29.7%) and so on. The satisfaction of the respondents was examined. In the case of plastic frames, users were satisfied with price (M = 3.52), weight (M = 3.37) and design (M = 3.36). Gliding (M = 2.91) was the lowest. On the other hand, in the case of metal frames, users were most satisfied with the design (M = 3.80) and satisfied with the order of comfort and weight. Deformation is the lowest satisfaction. For wearer satisfaction, fitting and adjusting according to material should be important. Women tend to follow more fashion and design trends than men (t = ?2.989, p<.01). Those who prefer metal frame tends to be more susceptible to trends such as fashion and design than those who prefer plastic one (F = 8.556, P<.001).
Conclusions: The satisfaction of the male wearer according to the frame material did not show much difference between the preference of metal frame and plastic frame. On the other hand, women prefer metal frames because they are sensitive to fashionable materials and designs. As the desire of consumers changes according to the fashion, the opticians should fit using the material characteristics so as to satisfy the satisfaction of the wearer, and consider the marketing related to the design.
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KEYWORD
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Wearer’s satisfaction, Survey, Frame material, Plastic frame, Metal frame, Marketing, Fitting
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